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SNAPDRAGON
TASK
Snapdragon launched its campaign, “Unleash your dreams” in October. A mentorship program that empowers young people looking to pursue careers in Music, Photography & Film by allowing them to participate in a series of contests and get a little closer to their dreams every day.
How could overture take this up a notch?
SOLUTION
Snapdragon's initiative aimed at empowering young talent in Music, Photography, and Film by enhancing their access to industry opportunities. The activation was taken to the next level by leveraging influencer marketing and talent management expertise in securing the participation of industry giants. The lineup included renowned photographers such as Dabboo Ratnani, Atul Kasbekar and Aarzoo Khurana. Imtiaz Ali, Zoya Akhtar and Rakeysh Omprakash Mehra made the jury and the panel for all things films. Benny Dayal and Neeti Mohan led the music segment of the competition. These mentors not only offered invaluable insights but also actively engaged participants through a series of contests, enriching their journey toward realizing their dreams.